BYU Strategy — Marriott School of Business
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Strategic Management

The purpose of the Strategic Management program is to develop disciple-leaders who transform strategy into human flourishing.

Meet our students.

Alex Napierski
Class of 2027 · Startups

The strategy program is unique. High-caliber students, intense curriculum, committed professors.

Cora Montgomery Pratt
Class of 2027 · Strategy & Ops Intern · Leland

The program developed a diverse skill set, and I learned from excellent professors along the way.

Carter Boswell
Class of 2026 · Digital Strategy Consulting Intern · Adobe

The strategy program has given me a strong functional skill set and a deep understanding of how businesses really work and win.

Talk to a current student.
Get real answers about courses, recruiting, or the application, straight from someone who's in it.
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The Both-And Program

Hard Skills or Soft Skills? Our answer is both.

Strategy students develop analytical rigor and the ability to influence others, leading to careers that demand both.

Skills demanded by 894 U.S. occupations
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Source: O*NET, the U.S. Department of Labor’s occupational database, built from worker surveys and occupational-expert ratings.
Explore all careers →

A challenging academic core and real experience.

Every Strategy student completes at least one immersive experiential-learning program.

64credit-hour business and strategy core

Knowledge Foundation

Case-method coursework and the frameworks top strategists rely on. The base everything else stands on.

  • STRAT 401
    Foundations of Strategy
    Moats, market attractiveness, growth
  • STRAT 402
    Economics of Strategy
    Pricing, competitor moves, profit drivers
  • STRAT 411
    Advanced Competitive Strategy
    Disruptive innovation, market dynamics, CEO-ready recommendations
  • STRAT 412
    Strategy Analytics
    AI, Python, SQL, R, and data visualization
  • STRAT 432
    Strategic Thinking
    Critical thinking, moral reasoning, hard conversations
Explore the curriculum
6experiential programs, every student does at least one

Practical Experience

Real work before you graduate: real clients, real products, real research.

  • AI Foundry
    Build and ship AI products for real company clients
  • Cougar Strategy Group
    Consulting projects for real company clients
  • APM Lab
    A 4-month product internship at a partner company
  • Strategy Research Lab
    Co-author publishable research with faculty
  • Sandbox
    Build and launch a software startup from scratch
  • Crocker Fellowship
    Invent a physical product on a cross-disciplinary team
See the programs

One program, many destinations.

A foundation in rigorous problem-solving prepares students for demanding work in many different first jobs.

Management Consulting21%

Solving companies' toughest problems as an outside advisor.

McKinseyBainBCGDeloittePwCCicero
Product Management12%

Deciding the what and why of a product, and leading the team that builds it.

QualtricsLucidAmazonAdobeDomo
Corporate Strategy7%

Guiding a company's leaders on where to grow and what to invest in.

PluralsightVivintWalmartLucid
IB · PE · VC6%

Financing major deals and investing in companies, from startups to giants.

Goldman SachsJ.P. Morganboutique PE & VC

And the first job is just the start...

456
in senior rolesa decade out (3 in 5)
DirectorVPPartnerC-suite
326
founders1 in 4 eventually founded a company
NeighborMarketDialArch SystemsOnda
169
MBAs
HarvardWhartonStanfordBooth
34
JDs
Stanford LawChicagoBYUColumbia
14
PhDs
StanfordHarvardWhartonOxford

Many destinations. Many ways to get there.

Pairing Strategy with a minor, or a Strategy minor with another major, is a powerful combination for the most competitive roles.

Swipe to compare all five tracks →

PathManagement ConsultingProduct ManagementCorporate StrategyResearch / Pre-PhDPre-Law
Path 1Strategy OnlyNo Minor
Path 2Strategy + Minor+ Economics
+ Healthcare Leadership
+ Computer Science
+ Manufacturing Eng.
+ Statistics
Path 3Your Major + Strategy MinorEcon + Strat Minor
CS + Strat Minor
Stats + Strat Minor
Engineering + Strat Minor
Recommended pathsExplore all paths →

The first nine credits toward any minor count for Strategy electives.

Applications are open through June 30.
Apply →
Strategic Management
The undergraduate Strategic Management program at the BYU Marriott School of Business — established 2007.
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