Strategic Management
The cross-functional, AI-powered skill set that transfers everywhere
Prospective Students
Applications open March 16 — due June 30.
Current Students
Courses, tracks, clubs, and recruiting resources.
Employers & Recruiters
Recruit top talent from our pipeline.
The AI-Era Major
What is Strategy?
BYU has one of the only undergraduate strategy majors in the world — a discipline almost always reserved for MBA programs. Strategy trains the cross-functional judgment that connects every business discipline: the ability to synthesize financial analysis, market data, operations, and competitive dynamics into a coherent plan of action. AI makes that skill set more powerful, not more replaceable.
Case Method
Analyze real strategic decisions across industries — the same approach used at Harvard Business School, applied at the undergraduate level. Builds pattern recognition and executive-level thinking.
Consulting & Product Projects
Run real consulting engagements for external clients. In the product track, build and ship AI-enabled digital products from scratch using cutting-edge tools.
AI-Native Training
AI is woven into coursework as a working tool for research, modeling, competitive analysis, and prototyping. Graduates enter the workforce already fluent in AI-augmented strategy.
Student & Alumni Voices
Meet Our Students and Alumni
Alex Napierski
Class of 2027 · Student
Strategy Major, BYU Marriott
“To put it simply, the strategy program is unique. High-caliber students who are hungry to learn, an intense curriculum that is frequently evolving, professors that are committed to developing Christlike leaders, and so much more. If you’re seeking growth, you’ve found the place.”
Cora Montgomery Pratt
Class of 2027 · Student
Strategy & Ops, Leland
“I came to BYU specifically for the Strategy Program, and I’m so glad I did. The program has allowed me to develop so many different skills and learn from truly the best professors. I can’t thank the Strategy community enough.”
Carter Boswell
Class of 2026 · Student
Digital Strategy Consulting Intern, Adobe
“The strategy program has given me a strong functional skill set and a deep understanding of how businesses really work and win! I’m excited about the direction the program is heading, especially as strategy continues to adapt and lean into AI in ways that will equip students to excel in their careers.”
1 in 3
alumni eventually start a company, most pivoting from consulting, PM, or finance
1 in 4
reach VP, C-suite, Managing Director, or Partner at an established company
100%
placement rate with the highest avg. starting salary in the Marriott School
First Job by Function
Where graduates land their first role after BYU
Partnerships
Our Partners
We curate partnerships that provide additional value to our students throughout the recruiting lifecycle.
600+ practice cases, 25K+ drills, and 9 video courses—provided free to all BYU Strategy students.
1-on-1 mock interviews with coaches from your target company—exclusive to BYU Strategy students.
Stay Connected
Strategy Program Newsletter
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