Curriculum · Beyond the Classroom
Experiential Learning
Strategy training you can defend, applied to work that ships. Every Strategy student completes at least one of these hands-on programs: real clients, real products, real research, before they graduate.
NewProduct · AI
AI Foundry
Build and ship full-stack AI products and deliver AI consulting for real clients.
Applications open now · undergrads + MBAsTypical participation ≈ 10%
Explore the Foundry →
Consulting & Corp Strategy
Cougar Strategy Group
Strategy consulting and advisory for real clients.
Seniors, fall or winter · no applicationTypical participation ≈ 68%
Learn more →
Product · Internship
APM Lab
A four-month apprenticeship-style product internship at a partner company.
Winter · prereq MSB 341 (offered fall)Typical participation ≈ 10%
View syllabus →
NewResearch
Strategy Research Lab
Co-author publishable strategy research with faculty.
Offered winter semesterTypical participation ≈ 5%
Product · Startup
Sandbox
Build and launch a software business from scratch.
with SandboxApply January–March of junior year · senior-year programTypical participation ≈ 5%
Learn more →
Product · Hardware
Crocker Fellowship
Interdisciplinary physical-product innovation.
via BYU CrockerApply in October · starts JanuaryTypical participation ≈ 1–2%
Apply →
Continue · Paths
See where Strategy leads.
How each path through Strategy maps to a career destination.
Apply
Applications due the last work day of June.
The undergraduate Strategic Management program at the BYU Marriott School of Business, established in 2007.
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