BYU Strategy

Courses

Cases, consulting projects, and AI

The Strategy curriculum is built on three pillars: the case method (analyzing real strategic decisions across industries), the consulting engagement model (solving real problems for real clients), and AI as a working tool (integrated into research, analysis, modeling, and communication). Together, these methods train the transferable skill set—structured problem decomposition, hypothesis-driven analysis, cross-functional synthesis, executive communication, and stakeholder alignment—that produces careers across consulting, product management, corporate strategy, entrepreneurship, and beyond.

What You'll Learn to Do

Major Pre-reqs

One course from the following list:

Minor Pre-reqs

*If you apply using IS 201 in 2025 you must email Lisa Giguere so she can substitute this for FIN 201 in your application.

Junior Year for Majors

All newly admitted students enroll in the following courses their Junior year:

Fall Semester

Students who have not completed ECON 110 or STATS 121 should enroll in these during their first Fall semester in the program.

Students interested in applying for the Product track should also enroll in the following:

Experiential Learning OptionFall Pre-Req Courses to TakeNotes
Associate Product Manager (APM) InternshipMSB 341: Product Management (3.0 credits), MSB 342: Product Management Lecture Series (1.0 credit)4-month experience, may extend. Interviews mid-Fall; selection depends on course performance & company needs. 15-20 slots per year.
Associate Product Builder (APB) FellowshipSTRAT 490R: Creating Digital Products with AI: Strategy & Prototyping, MSB 342: Product Management Lecture Series (1.0 credit)12-month experience; includes loan-based funding and stipend. Builds pre-validated products. Interviews mid-Fall. 5-10 slots per year.
SandboxNone formally required2-semester experience launching a tech venture. Apply in Winter. 5-10 slots per year.
Crocker Innovation FellowshipNone formally required12-month program. Apply in Fall. Best for physical product builders. Only 1-2 slots per year.

Students interested in doing the Sandbox capstone experience will apply for that during Winter semester.

All other students will complete the Business Analyst capstone experience their senior year while taking STRAT 421: Strategy Implementation. No separate application is required.

Each student completes a single capstone experience by the time they graduate.

Winter Semester

Students interested in doing the Sandbox capstone experience will apply during Winter semester of their Junior year.

Students admitted to the APM Internship will also enroll in:

Senior Year for Majors

During their senior year, students complete their chosen capstone experience. Students are encouraged to take other strategy electives based on their interests.

Fall Semester

Students admitted to the APM Internship will also enroll in:

Course List

A list of courses and key questions addressed in each is shown in the table below:

Course NumberTitleKey Question Addressed
STRAT 401Intro to Strategic ManagementHow do firms sustain competitive advantage and capture value? (case discussions)
STRAT 402Economics of StrategyWhat are the economic foundations that drive the success and failure of companies?
STRAT 411Competitive StrategyWhat should the company do to improve performance in a competitive and always changing market? (case presentations)
STRAT 412Data Analytics for StrategistsWhat is the data telling me? (gather, analyze, and communicate insights)
STRAT 431/432Strategic ThinkingHow can I apply rigorous thinking to broader, societal questions?
ENT 401Creativity and InnovationHow do companies innovate and create more value for customers?
STRAT 325Intro to Management ConsultingHow can I best prepare to land the interview, nail it, and excel in a Management Consulting job?
STRAT 490RCorporate StrategyHow should a company choose and manage its portfolio of businesses to create long-term value?
STRAT 490RCreating Digital Products with AIHow can I leverage new AI tools to rapidly test and iterate on new digital product ideas?
STRAT 490RUnderstanding AI: From Foundations to StrategyHow does AI work under the hood and what can I expect and not expect from it?
STRAT 490RAdvanced Strategy AnalyticsHow can I apply advanced analytics to real business questions? (python, statistical methods)

Still have questions? Read our FAQ or email Lisa Giguere from the advisement office.