BYU Strategy — Marriott School of Business
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Curriculum

Courses

Junior core, senior electives, capstone — sequenced over two years.

The curriculum is built on three pillars: the case method (real strategic decisions), the consulting engagement model (real clients), and AI as a working tool integrated through every step.

Program-wide learning outcomes
01

Structured analytical thinking

Break down big, open-ended questions into parts you can answer with data.

02

Cross-functional synthesis

Pull together what you know from finance, marketing, operations, and tech to make a clear recommendation.

03

Executive communication

Explain complicated things simply, in writing and in person.

04

Leadership in ambiguity

Make good decisions and lead teams when you don't have all the answers.

05

AI as a working tool

Use AI as part of how you research, analyze, and write.

“The strategy program has given me a strong functional skill set and a deep understanding of how businesses really work and win.”

Carter Boswell · Class of 2026 · Digital Strategy Consulting Intern, Adobe
Program Structure
01

Junior Year

The core. Everyone takes the same courses.
Fall
STRAT 401
Intro to Strategic Management
3 cr
STRAT 402
Economics of Strategy
3 cr
STRAT 326
Career Development
1 cr
STRAT 431
Strategic Thinking I
1.5 cr
MSB 341
Product ManagementOptional · APM pre-req
3 cr
Winter
STRAT 411
Competitive Strategy
3 cr
STRAT 412
Data Analytics for Strategists
3 cr
STRAT 432
Strategic Thinking II
1.5 cr
STRAT 477
APM LabOptional · Product track
3 cr
02

Senior Year

Capstone plus your chosen electives.
Fall
STRAT 421
Strategy Implementation
3 cr
STRAT 325
Intro to Management ConsultingOptional · Consulting
3 cr
MSB 341
Product ManagementOptional · APM cohort
3 cr
Winter
STRAT 490R
Corporate StrategyElective
3 cr
STRAT 490R
Creating Digital Products with AIElective
3 cr
STRAT 490R
Understanding AIElective
3 cr
STRAT 490R
Advanced Strategy AnalyticsElective
3 cr
Who teaches it
Jeff DyerSTRAT 401 · Foundations of Strategy
David BryceSTRAT 411 · Competitive Strategy
James OldroydSTRAT 431/432 · Strategic Thinking
Scott MurffSTRAT 490R · Building Strategic AI Solutions
See all faculty →
Course list · 14 courses
STRAT 3261 cr

Career Development

How do I position myself for the recruiting cycle and the career I want?

SkillsCareer strategy · Self-positioning · Recruiting prep
Workload~2–3 hrs/wk · weekly check-ins
Best forAll majors — foundational
Junior FallCore
STRAT 4013 cr

Intro to Strategic Management

How do firms sustain competitive advantage and capture value? Discussion-based case method.

SkillsCase method · Framework development · Synthesis
Workload~8–10 hrs/wk · 4 graded cases
Best forAll majors — the foundation
Junior FallCore
STRAT 4023 cr

Economics of Strategy

What are the economic foundations that drive the success and failure of companies?

SkillsIndustry analysis · Microeconomics · Quantitative reasoning
Workload~7–9 hrs/wk · problem sets
Best forAll majors — analytical core
Junior FallCore
STRAT 4113 cr

Competitive Strategy

What should the company do to improve performance in a competitive, always-changing market?

SkillsCase presentations · Strategic positioning · Stakeholder analysis
Workload~10–12 hrs/wk · weekly cases
Best forAll majors — applied strategy
Junior WinterCore
STRAT 4123 cr

Data Analytics for Strategists

What is the data telling me? Gather, analyze, and communicate insights with confidence.

SkillsSQL & spreadsheets · Data visualization · Insight communication
Workload~8–10 hrs/wk · 6 labs
Best forAll majors — analytical fluency
Junior WinterCore
STRAT 431 / 4321.5 cr each

Strategic Thinking

How can I apply rigorous, first-principles thinking to broader societal questions?

SkillsFirst-principles reasoning · Reading & critique · Discussion
Workload~3–4 hrs/wk · weekly readings
Best forAll majors — intellectual range
Junior Fall / WinterCore
STRAT 4213 cr

Strategy Implementation

How do I translate a strategy into a plan teams will actually execute?

SkillsExecution planning · Change management · Team coordination
Workload~10–12 hrs/wk · capstone project
Best forAll majors — senior capstone
Senior FallCore
STRAT 3253 cr

Intro to Management Consulting

How do I prepare to land the interview, nail it, and excel in a consulting role?

SkillsCase interview prep · Hypothesis trees · MECE reasoning
Workload~5–7 hrs/wk · weekly practice
Best forConsulting recruits
Senior FallElective
MSB 3413 cr

Product Management

How do I define, launch, and evolve a product by aligning cross-functional teams around customer needs?

SkillsProduct discovery · Roadmapping · Cross-functional alignment
Workload~7–9 hrs/wk · weekly artifact
Best forProduct / APM applicants
Senior FallElective
STRAT 4773 cr

APM Lab

How do I do real PM work — discovery, shipping, stakeholder calls — on a live project?

SkillsHands-on PM work · Stakeholder management · Shipping discipline
Workload~8–10 hrs/wk · live project
Best forAPM Internship cohort
Junior WinterElective
STRAT 490R· Corporate Strategy3 cr

Corporate Strategy

How should a company choose and manage its portfolio of businesses to create long-term value?

SkillsPortfolio analysis · Capital allocation · M&A reasoning
Workload~7–9 hrs/wk · readings + cases
Best forCorporate strategy track
Senior WinterElective
STRAT 490R· Creating Digital Products with AI3 cr

Creating Digital Products with AI

How do I use AI to rapidly test, prototype, and iterate on new digital product ideas?

SkillsAI prototyping · No-code tools · Product validation
Workload~8–10 hrs/wk · builds
Best forAPB Fellowship applicants
Senior WinterElective
STRAT 490R· From Foundations to Strategy3 cr

Understanding AI

How does AI work under the hood — and what can I expect (and not expect) from it?

SkillsAI fundamentals · Model evaluation · Strategic application
Workload~5–7 hrs/wk · readings + labs
Best forAll majors — AI literacy
Senior WinterElective
STRAT 490R· Advanced Strategy Analytics3 cr

Advanced Strategy Analytics

How do I apply Python and statistical methods to real business questions?

SkillsPython · Statistical methods · Empirical research
Workload~10–12 hrs/wk · problem sets
Best forResearch / quant-leaning students
Senior WinterElective
Choosing a track?See the four tracks →
Continue · Tracks
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Consulting, Corporate Strategy, Product, Research.
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