BYU Strategy — Marriott School of Business
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Curriculum

Tracks

About tracks

Strategy students may choose (but are not required) to follow one of four tracks. Each track guides your elective choices, provides a distinct experiential learning opportunity, and connects to likely career outcomes. All majors complete the same Junior Core.

You do not need to officially declare a track, and you may switch at any time. If you’re interested in the Product Management or Research tracks, plan early — both require specific first-semester classes to keep the option open.

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Answer 10 quick questions about your goals, work style, and what excites you. We’ll point you at the tracks worth a closer look.

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TRACK · 01

Management Consulting

External advisor · MBB-track · 21% of graduates

External advisors who help organizations solve their hardest business problems. The original BYU Strategy track, founded with the major in 2009.

What you’ll do
01

Weekly case practice

Work case interviews with peers, alumni, and faculty from your first semester — the same framework McKinsey, Bain, and BCG use.

02

Real client projects

Junior- and senior-year consulting practicums place you on a small team solving a real problem for a real client.

03

Strong MBB pipeline

Consulting is the #1 first destination — 21% of graduates. 9% of alumni have worked at McKinsey, Bain, or BCG, and graduates have placed at 30+ consulting firms.

Where graduates go
A few firms where graduates have landed · last 3 classes
McKinsey & Company
Bain & Company
Cicero
Also seen at
PwCBoston Consulting GroupDeloitteL.E.K. ConsultingClozdCornerstone ResearchMercer
Recommended courses
STRAT 422Strategy Consulting Practicum
STRAT 411Case Method Workshop
MSB 341Influence & Communication
STRAT 471Industry Analysis
Strong minor pairings
Three minors that complement this track. Click any to open the BYU catalog.
In one line

External advisors who help organizations solve their hardest business problems. The original BYU Strategy track, founded with the major in 2009.

Internal advisors to senior leadership. Long-term accountability for the recommendations you make — deep institutional knowledge, no airport hotels.

Bridge customers, business, and engineering. We teach you to ship — not just spec. AI is letting product managers do more than ever, faster.

The intellectual foundation of strategic thinking. Original research, rigorous analysis, and the option to pursue a PhD in Strategy.

First-job placement
What you’ll do
Weekly case practice

Work case interviews with peers, alumni, and faculty from your first semester — the same framework McKinsey, Bain, and BCG use.

Real client projects

Junior- and senior-year consulting practicums place you on a small team solving a real problem for a real client.

Strong MBB pipeline

Consulting is the #1 first destination — 21% of graduates. 9% of alumni have worked at McKinsey, Bain, or BCG, and graduates have placed at 30+ consulting firms.

Long-term ownership

External consultants leave; you stay. Corporate strategists are accountable to the same leadership team year after year.

Cross-functional work

Work with finance, ops, product, and the C-suite. Translate between functions — and know enough of each to be credible.

Path to executive

The most common pre-MBA seat for future business-unit leaders and CEOs. The exposure to senior decision-making is the point.

Ship real products

Students don't just learn the PM playbook — they build and launch real products through Sandbox, APB Fellowship, or Crocker.

Hands-on PM experience

Four experiential paths: APM Internship, APB Fellowship, Sandbox (build a venture), and Crocker Innovation Fellowship.

Build with AI

Learn AI as a craft. Graduates know how to evaluate, build with, and ship products powered by frontier models.

Faculty research

Apprentice on faculty papers. Co-authorship is possible, and the experience translates directly to top PhD program applications.

Quantitative depth

Statistics, econometrics, and data analysis electives beyond the standard major. Graduate ready to do real empirical work.

Early PhD prep

STRAT 490R "Pre-PhD Prep" and an MBA-level research seminar give you a year head start over typical PhD applicants.

Where they land
McKinsey & Company
Bain & Company
Cicero
PwC
Boston Consulting Group
Deloitte
L.E.K. Consulting
Clozd
Vivint
Walmart
Pluralsight
Lucid Software
Weave
Qualtrics
Goldman Sachs
Amazon
Qualtrics
Lucid Software
Amazon
Vivint
Domo
Pattern
Microsoft
Google
Stanford GSB (PhD)
Wharton (PhD)
Kellogg (PhD)
INSEAD (PhD)
Harvard Business School (PhD)
Federal Reserve (RA)
McKinsey Global Institute
BCG Bruce Henderson Institute
Recommended courses
STRAT 422Strategy Consulting Practicum
STRAT 411Case Method Workshop
MSB 341Influence & Communication
STRAT 471Industry Analysis
STRAT 421Strategy Implementation
STRAT 471Industry Analysis
FIN 401Corporate Finance
MSB 341Influence & Communication
MSB 341Product Management
MSB 342PM Lecture Series
STRAT 477RAPB Fellowship Practicum
IS 303Application Development
MBA 593R §2PhD-level Research in Management (Fall)
STRAT 490RStrategy Pre-PhD Prep (Winter)
STRAT 421Strategy Implementation
STATS / ECONQuantitative & data analytic electives
Continue · Outcomes
Where graduates go.
Consulting, product, corporate strategy, founders.
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