BYU Strategy

Student & Alumni Stories

Hear from the people who've lived the strategy experience — current students building their foundation and alumni applying it in the real world.

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Class of 2027 · Student

Strategy Major, BYU Marriott

The case method pushed me to think like an executive from day one. I'm learning to synthesize across finance, operations, and marketing — skills I'm already using in my internship.

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Class of 2026 · Student

Strategy Major, BYU Marriott

I came in thinking I'd go into finance. The strategy curriculum showed me I loved product thinking. The cross-functional foundation transfers to everything I do.

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Class of 2027 · Student

Strategy Major, BYU Marriott

What sets this program apart is the combination of rigorous analytical training with real client projects. I've already delivered recommendations to two companies — that's not something most undergrads get to do.

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Class of 2024 · Alumni

Associate Consultant, McKinsey & Co.

Strategy taught me to synthesize across functions — a skill I use in every engagement. The case method and consulting projects gave me a head start most first-year analysts don't have.

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Class of 2022 · Alumni

Strategy Associate, Pluralsight

Having an undergraduate strategy degree is rare — interviewers always want to hear about it. The program gave me frameworks that make me effective from day one.

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Class of 2021 · Alumni

Product Manager, Qualtrics

The cross-functional thinking I developed in the strategy program is exactly what product management demands. I was able to speak the language of engineering, design, and business from the start.

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Class of 2020 · Alumni

Senior Analyst, Bain & Company

The consulting projects in the program mirror real engagements. When I started at Bain, the structure of the work felt familiar — I could focus on the substance instead of learning the process.

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Class of 2019 · Alumni

Co-Founder & CEO, Tech Startup

Strategy gave me the toolkit to evaluate markets, build financial models, and pitch to investors. One in three of us eventually start a company — the program trains you for that, even if you don't realize it at first.