BYU Strategy — Marriott School of Business
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Outcomes

Outcomes

Career outcomes for 845 BYU Strategy alumni across 19 cohorts — by function, firm, salary, and career stage.

100%
Placement within 90 days
$83,025
Avg. starting salary — highest in the Marriott School
845
Alumni tracked across 19 cohorts
16
Distinct career functions
First destinations

Where graduates start their careers

First job after graduation, classified by function. About 1 in 5 enters consulting — but 79% take a different path across 16 functions. Finance and Product are the #2 and #3 first destinations.

Source: career_outcomes_deck.pdf — 845 of 1,227 program students with identifiable first post-graduation jobs, Feb 2026. “Product” = PM + Product Adjacent. “Finance” = Corporate Finance + Banking/PE/VC.

Salary & placement

The highest starting salary in the Marriott School

Strategy has had 100% placement and the highest average starting salary among Marriott School majors.

$98,000
Average starting salary + bonus for BYU Strategy PM-track graduates (April 2022), plus $19,000 in first-year equity awards.

Source: The State of Strategy 2025 — 2024 BCC & Advisement; PM-track new-hire reports.

Trends

How career paths have shifted

First-job distribution across four cohort eras. Product is the breakout story — from 8% of early cohorts to 18% today. Consulting anchors at ~19–24%.

Source: career_outcomes_deck.pdf — first-job distribution across four cohort eras.

10-year view

Your first job isn’t your last

The same 313 alumni (cohorts 2007–2014), tracked at three career stages. Toggle between stages: consulting shrinks as alumni exit into product, entrepreneurship, and PE — while Product more than doubles and Entrepreneurship more than triples.

Source: career_outcomes_deck.pdf — 313 alumni with LinkedIn data at all three stages.

Long-term outcomes

The founder & leadership pipeline

Strategy training builds founders and executives over time. Most founders didn’t start as entrepreneurs — they pivoted from finance, marketing, and sales.

1 in 4 alumni have founded a company

% who later start a company, by first job
Finance — Banking/PE
29%
Marketing
26%
Sales
23%
Product Management
23%
Business Analyst
20%
Consulting
15%
Corporate Strategy
13%
Operations
12%

1 in 5 reach VP+, C-suite, MD, or Partner

% who reach corporate leadership, by first job
Marketing
30%
Finance — Banking/PE
27%
Sales
26%
Corporate Strategy
26%
Operations
20%
Consulting
16%
Business Analyst
15%
Product Management
13%

Source: career_outcomes_deck.pdf — based on all LinkedIn experience records.

Employers

Top first-job employers

Companies that hire the most BYU Strategy graduates. Qualtrics is #1 — a reflection of Provo’s tech ecosystem — and 8 of the top 15 are consulting firms.

Source: career_outcomes_deck.pdf — first-job employer counts, Feb 2026.

Live dataset · explore

A live cut of 873 tracked first jobs across 528 employers — explore it by role, employer, and cohort below.

By role

First Job by Role

Breakdown
Consulting
177 · 20%
Other
99 · 11%
Corporate Strategy
63 · 7%
Operations
61 · 7%
Finance - Banking/PE/VC
57 · 7%
Product Management
57 · 7%
Business Analyst
56 · 6%
Entrepreneurship
56 · 6%
Finance - Corporate
52 · 6%
Product Adjacent
52 · 6%
Sales
44 · 5%
Customer Success
41 · 5%
Marketing/Advertising
23 · 3%
Legal
19 · 2%
Healthcare
10 · 1%
Religious Institutions
5 · 1%
Government/Military
1 · 0%
Top employers

Top 25 Employers (First Job)

Trends by cohort

Role Distribution by Cohort Era

Career paths
01

Consulting

Work with leading firms on complex business challenges. BYU students who served missions are well-prepared by the parallels: senior-leader collaboration, small-team work, project rotations.

02

Corporate Strategy

Shape long-term business direction inside major companies. Work with senior leadership on competitive positioning, M&A, market entry, and growth initiatives.

03

Product Management

Bridge customer needs, business goals, and engineering. Strategy students bring problem-solving, prioritization, and customer-centric thinking to PM roles.

04

Entrepreneurship

Turn ideas into ventures — founding startups, joining early-stage teams, or launching within established companies.

05

Academia

Contribute through research, teaching, and thought leadership. The Research track prepares students for top PhD programs and academic careers.

06

Other paths

Private equity, venture capital, social impact, policy, business development, and general management — analytical rigor opens doors.

Explore

Filter the placement dataset by degree, era, or company. View on desktop for the best experience.

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Contact
Lisa Giguere
Lisa GiguereStrategy Academic Advisor

Lisa is your first point of contact for academic advising — declaring the major, planning your course sequence, prerequisites, graduation timing, and pointing you to the right program and career resources.

Email →Business Career Center ↗
How do tracks map to outcomes?See the four tracks →
Where they landed

A sampling of the firms hiring Strategy grads across consulting, tech, finance, and corporate strategy.

McKinsey & Company
Bain & Company
BCG
Deloitte
Google
Microsoft
Adobe
Amazon
Apple
Qualtrics
Walmart
Podium
JPMorgan
Lucid Software
Atlassian
Goldman Sachs
Leland
McKinsey & Company
Bain & Company
BCG
Deloitte
Google
Microsoft
Adobe
Amazon
Apple
Qualtrics
Walmart
Podium
JPMorgan
Lucid Software
Atlassian
Goldman Sachs
Leland
Continue · Tracks
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Consulting, Corporate, Product, Research.
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